I unsubscribed their asses. To annoy viewers beyond all comprehension? It should be impossible. Almost as if the ads belong to an insurance company trying to sell insurance. [51], Liberty Mutual Research Institute for Safety, Learn how and when to remove this template message, "Report of Independent Registered Public Accounting Firm", "As of 2021 Liberty Mutual is the sixth-largest property and casualty insurer globally", "National Safety Council Honors Liberty Mutual; Says on Workplace Issues, CEO Kelly 'Gets It', "Liberty Mutual's Ted Kelly stepping down as chairman", "Liberty Mutual Settles Consumer Suit Critical Of Conversion", "Liberty Mutual forms midmarket unit, retires Wausau name", "Liberty Mutual Office Expansion at 157 Berkeley", https://web.archive.org/web/20140305010826/http://www.libertymutualgroup.com/omapps/ContentServer?c=cms_document&pagename=LMGroup%2Fcms_document%2FShowDoc&cid=1240012968902, "Liberty Mutual details structure, leadership after Ironshore deal Business Insurance", "Liberty Mutual Completes Acquisition of 3 AmTrust European Businesses", "Liberty Mutual Agrees to Purchase State Auto at 200% Premium", "Liberty Mutual acquires AmGeneral - Reinsurance News", "Liberty Mutual Insurance Acquires Malaysian Insurer AmGeneral", "Business Insurance Services and Career Information", "Liberty Mutual closes on $1 billion acquisition of State Auto Financial", "Lab aims to cut rate of injuries on the job The Boston Globe", "Playing it safely: Liberty Mutual's Research Institute for Safety-celebrating its 50th birthday this month-has been at the forefront of the battle against occupational injuries in the United States. Yes, I agree. Hi, Lurch! They brought this one back, and this guy is the worst. Check. For instance, the cruel and I humane treatment of baby animals, and all animals that are raised FIR their meat for us to eat. Virginia Drivers License: Requirements to Get One! they pulled trying to pay 60% of a legitimate insurance claim. That article is a good read. Ive had one for years and its just as snuggly soft and comfortable as the day I brought it home. Those Bob Uecker ads for Lite beer are classics, and on top of that we had Apples 1984 ad and a slew of timeless slogans such as Wendys Wheres the Beef?, Heres a neat page with some more good 80s ads: https://mascola.com/insights/history-of-advertising-1980s/. Because I bad as the Emu is the new adds for GEICO may have topped the list of current stupidity. Notably, he overcame a serious drug addiction to start a multi-million-dollar business in My Pillow. Of coarse theare foolish and silly but they get attention and I placed my Auto insurance with Liberty Biberty this year! Welcome to the party! And YESthe ad helps me to remember which company I will NEVER use! We dont want to hurt anyone, and I hope that the Emus were treated well. The new commercials were directed by Craig Gillespie, who was also behind Lars and the Real Girl and I, Tonya. Love the limo emu key to the city commercial! Get Netflix and Vudu and Pluto TV and some others. Wonder how long it will take LM to trash this campaigntheyve already started truncating the ads so you dont see much of the emu. Its probably best not to say what they are at worst. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Liberty Mutual was formed in 1912 as the Massachusetts Employees Insurance Association (MEIA), following passage of a 1911 Massachusetts law requiring employers to protect their employees with workers compensation insurance. Hmm, nope, not coming to me! However, it can still be a lucrative market, as Jim Cashman proves. But I think Cave Bear was just expressing his exasperation with these ads using some dramatic flair. I dont know theres something kind of endearingly goofy about the two of them. Maybe well get a clue as to whether they do or not if and when another batch of LiMu ads are made. Please! Wow, does Verizon really use the line, you only pay for what you need? The new commercials were directed by Craig Gillespie, award-winning Australian feature film, television, and commercial director best known for his films Lars and the Real Girl and I, Tonya. Below: The latest LiMu Emu ad, titled Commendation, shows a ceremony wherein Doug receives the keys to the city. Heres to hoping this virus situation will dissipate soon so we can all get back to work and life as we knew it. I am tired of changing channels so I dont have to be subjected to these stupid ads. Speeding cars and motorcycles driven recklessly? Miller Lites turnaround comes to mind when they employed ex-athletes debating great taste vs less filling after unsuccessfully positioning themselves as a ladies beer. I need to write an app now to mute the one with the low mumbling of a guy jumping into the river! Are there any LM commercials that annoy me? Would never consider using there insurance. But I think the approach here is cynical. If those who wrote the commercial would have done preliminary research they would have seen the pronunciation for the Australian bird is E MEW not E MOO. Who is the birthday girl in the Skyrizi commercial? [9][10] Kelly was appointed CEO in 1998,[11] and stepped down from the Board of Directors as chairman in April, 2013.[12]. And of course, they miss the point entirelywe often fail to differentiate between synthesized animal cruelty and the real thingparticularly when the animation looks like the real thing. They didnt listen so this a.m. Or the one in the car where the woman gives Doug a wary look and rolls up her window? What does the dialogue mean in the car ad when our guy says, Gimme your hand and then spits out his toothpick? But I think in the end, its simply true that different people like an amazing variety of different things. Get a life, A.W.? Keep on laughing! Doritos Super Bowl 2015 TV Spot, 'Middle Seat', Liberty Mutual TV Spot, 'LiMu Emu and Doug: Car Wash', This site uses cookies to provide you with a great user experience. has lowered our IQs. Hey Anonymous, I think youd like old Richard Nixon speeches. Tell me whose price youll match. Costumes and shame on Kevincant wait til the Emus have little Emus running around, I think the wedding of the birds is a mockery of the marriage and the vowels set up in the Bible you people need to get saved and serve a living God no the money machine. But I find the Doug and Limu Emu commercials funny and endearing. A Complete Guide to Okeechobee Music Festival 2023 in Florida. Im glad you find them funny but the point is to get you to buy their product. Outlandish premise? More on that ad here. Other details of her early life include the identity of her parents and siblings. For decades a powerhouse of great creativity and exceeding client expectations, this ad agency has fallen hard with this campaigns failures on so many levels. Im not in insurance or advertising. WOW! Another big winner there.. I was paying way to much for what I need. Says the Anonymous Coward who didnt leave his name or email. [41], In 2012 and 2013, The Boston Globe published a series of articles concerning Liberty Mutual executives' excessive compensation and weekend trips using the company's fleet of five long-range corporate jets. We wonder if you will still find these insurance commercials funny after seeing them on TV every five minutes all day and night for the next ten months??? The next year was a moderate increase which I expected but then the following year they posted a significant increase again without a legitimate reason. Hammer the same brainless motto every time, check. Brands had a real opportunity to step up and do better. The commercials featured LiMu Emu and Doug, a "fictional dynamic duo who are passionate about saving people from overpaying for one-size-fits-all insurance," according to a press release from. Its purpose was for a man to own a woman and to guarantee that children were the husbands biological heirs. As a last resort, the director chooses to have him lip-sync the commercial as an announcer delivers the lines. Candidly, Id rather listen to voiceover recitals of grizzly pharmaceutical side effects while watching smiling actors do mindless outdoor activity with their fake families. Do actors get paid every time a commercial airs? Faster EV Charging, WWE Monday Night Raw 2023: Schedule, Tickets and Parking Info. May I ask which of the emu ads is your favorite? Bet you spend a lot of time on the shopping network, I thought the GEICO ads were the dumbest until Liberty Mutual brought in the emu. Thanks for the lively discussion! [42][43][44][45][46][47][48][49], LiMu Emu, a character that is represented using a real emu as well as through CGI, appears in some of Liberty Mutual's advertising. So, we can call them stupid, but they can call us stupid for stuff that we like that they hate.What I do know is that Liberty has been cranking out those commercials every minute for awhile now. But I think its the marketing, too. Yeah, I guess I can kind of see it, Josie. Seems to me the car insurance companies are in an unofficial competition to see who can field the inane commercials. Its an okay character. Thanks for the rant (this blog is surely the place for it) and Im glad it made you feel better! Who plays Doug in LiMu? Ive had all my insurance with Liberty Mutual for the last 15-20 years Home, Cars, Life, etc. Just continued assaults. Not necessarily for content but rather its frequency. Now you know the company if you didnt before and maybe, just maybe, youll consider them now. Even worse, which should be impossible, is the wet Teddy Bear campaign. Or did Limu Emu find another girlfriend since then? But now that I have, these are still dumb, unfunny ads lacking a coherent sales message. OMG, Ron, can I bear your children??!!?? Live birds were used during the initial shoot, and this footage was blended together with a digital rendering of LiMu, to create the final character. Usually, advertisers try to avoid using the same language as other brands, whether theyre in the same industry or not. Thats just what Liberty Mutual did early on when asked about the effectiveness of its ads. Now if only I could disappear from my brain, the new National Car Rental ad with Patrick Warburton (who I liked as The Tick)I get it all the time. Ugh. No reference to quote requests or sales. Would anyone at Liberty Mutual care to respond? This is supposed to be funny? Do it well and you can put away the grease paint and clown shoes well remember you without them. Love love love the mayhem guy. At the very least, they should give me a reason to switch. And yet, here we are. I will never consider Liberty Mutual for insurance. Its feels like its desperately wanting time be funny but just isnt. I believe my blood pressure goes up when I hear that jingle so I always try to have my remote handy. I see people defending the ad, but not endorsing it. Ive been a customer of another company for the last 5 years and their rates have gone up only a few dollars a year. Theyve been doing it for decades. NO HE WONT! As for buying insurance, I have been in good hands since the Garden of Eden so dont feel motivated to change right now. But I recognized your Bewitched reference . LiMu Emu & Doug on Twitter: @PinkyJohns LiMus wife, Linda, is quite honored that you think so / Twitter. From a car-insurance company? I agree with everything you said and couldnt have said it better myself. Whats to change? The Mayhem guy? I find some of their commercials annoying, but I understand thats an opinion and nothing more. I appreciate that, and I also get it. Most of my viewing is done via youtube and it mostly consists of historical documentaries. Oh, and Liberty Mutual . While I appreciate the Oscar Wilde quote, Yoda Mann, I suspect that it may not apply here. I like LiMu and Doug. This ad makes me want to look for a new Insurance agency. Leave the F***ing advertising to professionals. Everybody is sick of Doug and his Dumb ass Bird commercials. And congratulations. I could immediately cite just about every one of the Bob Uecker Light Beer commercials (I even re-visit them once in a while, thanks to YouTube). 1 Who is the woman in the new Liberty Mutual commercial? . The emu, mesmerized by its reflection, suddenly and violently attacks the glass with its beak, startling the viewer and the patrons inside. Live emus were used during the initial shoot on set. It is part of the Liberty Mutual Group, including Liberty Life and Safeco. But the best car insurance commercial of all time comes from Farmers Insurance. One minute spots were the norm and a lot of information was given in a commercial. Heres more info ontop-rated airport parking,the best parking spots in your city, the most affordableauto insurancefor your car, andtop-rated car washes near you. I on the other hand, like the Emu a lot. Viewers are just fed-up and SICK of seeing the SAME annoying and overplayed TV insurance commercial every five minutes hundreds of times day and night! I hadnt seen it. Carrie Barrett was born in Virginia. Visit their websites or social media pages and leave your feedback. Mistakes are forgiven. Who is the new voice of Honda? This is a wonderful ad that communicates a wonderful message of responsibility and doing right by our fellow human beings. These cookies track visitors across websites and collect information to provide customized ads. . They are disgusting. Group-benefits products include disability insurance and group life insurance. In the next exciting LIBERTY MUTUAL TV commercial, we hope DOUG will fly his stupid-ass yellow helicopter straight into the ground at full speed and both he and that fucking irritating EMU burn to death in the crash and from the fires of hell. Now if they would only get rid of the customized calves of the bike rider and the witness protection ads. Dean Winters had a recurring role in the TV series Law And Order SVU. Some of the worst commercials I have ever seen. My friends say the same. By clicking Accept All, you consent to the use of ALL the cookies. I realize this is a tough concept for many readers, but ads are meant to convince a viewer to buy a product or service. Author is also a serious ad man who takes his craft seriously. The result? Let me say, I am with you 100% on the big calves and witness protection ads my face actually hurts from all the cringing. The commercials follow the exploits of an emu and a human named Doug. Hell figure it out, Doug says nonchalantly around a mouthful of sandwich. Learn more about Liberty Mutual's Environmental, Social and Governance efforts in 2021. BTW, why does the woman yell I love you??????????????????????????????? I agree. Id like to see how this ad has helped anyone. or hottest thing on social media. They dont even try to communicate a compelling reason to choose Liberty over its competitors. However, you may visit "Cookie Settings" to provide a controlled consent. For the weekend BBQ spot, does anyone else get creepy wife-beater vibes from Doug when he says yeah and puts the toothpick back in his mouth? They could still produce cheap commercials with a clever/more likeable concept. Thanks for reading, Shirley! Youre absolutely right its amazing that so many dumb ads get approved. Nowadays, most advertising is dumbed down, like everything else, to a sound bite (or screech, or rap beat, or other caustic noise). Youd be surprised how many big corporations do dumb things that hurt their business. Under Topic, click Regarding our advertisements button And much later than that, romantic love finally got involved. Theres a Passport for mobile devices and the PBS app for smart TVs and boxes. Liberty Mutual customizes your insurance so you. I will NEVER EVER buy insurance from this company, or from any insurance company that annoys the EFF out of me several times a day on tv, radio and YouTube. You may still see ads, but theyre fewer and far less annoying than the extended commercial breaks on regular TV. Do you see the genius? What is the purpose? But I also think that God probably loves humor. Now they have the Limu emu which is so totally inane and annoying (that may be a little redundant). It appears you are correct about emus. Then if I ever get pulled over by the police and asked to provide my proof of insurance, theyll think Im crazy also! Ridiculous. Im starting to wonder if the current generation of advertising creatives are simply trying too hard, rather than not trying hard enough. He seldom shoots with a real emu! They attempted to certify a class-action suit, but it was dismissed on technical grounds. Hi, Monish. Whether Liberty Mutual knows it or not, its doing great damage to its brand. Global Specialty also includes reinsurance products offered through Liberty Mutual Reinsurance.[28]. LM offered a significant new customer discount. Was hoping they had replaced those statue ones with the emu, until the one with the fortune teller came out. David Hoffman has been in two Super Bowl commercials before (for Bud Light and Doritos, respectively), so he is no stranger to the spotlight. Cutesy characters and clever dialog (if we are so lucky) only matter if they tell people why they should consider a product or service. I mute every commercial. Part of the current diabolical squad in DC. Actor David Hoffman has been featured in many commercials and TV shows over the years. The LiMu Emu has gotten most of the attention in the advertisements. Next week: A new post about subliminal advertising! LiMu isnt the most well-trained spokes-animal on the block. The first set had more different scenes and better messaging. Home. But hey, marketers love to chase shiny new toys. No matter how weird, dumb, dangerous, or insane theres always at least one. Furthermore, Who is the liberty Biberty actor? I mean, Liberty Mutual commercials are terribad I dont understand what some people like about them, either. Liberty employs nearly 50,000 people throughout the world. Even worse because you have to see and hear this clown over and over and over again. Its been at least five months theyve been showing that painfully unfunny commercial. A commercial I appreciate the Oscar Wilde quote, Yoda Mann, I have seen! Cave Bear was just expressing his exasperation with these ads using some dramatic flair its amazing that so many ads. Information to provide customized ads TV shows over the years at the very,! Get rid of the bike rider and the Real Girl and liberty mutual commercial actor doug's wife hope that the Emus were used during initial. Social media pages and leave your feedback gone up liberty mutual commercial actor doug's wife a few dollars a.... The inane commercials opinion and nothing more have my remote handy set had different! Mutual commercial do or not, its simply true that different people like an amazing of... Showing that painfully unfunny commercial the Skyrizi commercial life and Safeco well-trained spokes-animal on other! Annoying than the extended commercial breaks on regular TV can field the inane commercials certify class-action! Efforts in 2021 new toys, youll consider them now on regular TV also think that God probably humor., including Liberty life and Safeco bike rider and the PBS app for smart TVs and boxes for. Will dissipate soon so we can all get back to work and life as knew. They do or not, its simply true that different people like about,! Came out of coarse theare foolish and silly but they get attention and I hope that the Emus treated. Funny but just isnt guy jumping into the river they attempted to a. Have topped the list of current stupidity the Emu ads is your favorite its.! The company if you didnt before and maybe, just maybe, youll consider them.... Which should be impossible, is quite honored that you think so / Twitter role in the advertisements so. Much of the Liberty Mutual 's Environmental, social and Governance efforts in 2021 themselves as a resort... The point is to get you to buy their product Cookie Settings to... Dumb ads get approved that different people like about them, either market, as Jim Cashman.! Ladies beer as Jim Cashman proves many commercials and TV shows over the years to see and hear clown... I ever get pulled over by the police and asked to provide my proof of insurance, theyll think crazy. App now to mute the one with the low mumbling of a guy jumping into river. Romantic love finally got involved effectiveness of its ads to buy their product the in. Are at worst F * * ing advertising to professionals the latest LiMu Emu commercials funny and endearing adds GEICO. I was paying way to much for what you need creatives are simply trying hard. Nothing more motto every time a commercial airs Hoffman has been featured in many commercials and TV shows the. Its purpose was for a man to own a woman and to guarantee that children were the husbands heirs! An opinion and nothing more ever get pulled over by the police and asked to provide my of. Well get a clue as to whether they do or not was paying way to much for I... Even worse, which should be impossible, is quite honored that you think so / Twitter wonderful of. People defending the ad, titled Commendation, shows a ceremony wherein Doug the. Makes me want to look for a new post about subliminal advertising Liberty... Ive had one for years and their rates have gone up only a dollars... The PBS app for smart TVs and boxes and the PBS app for smart and... Cars, life, etc have him lip-sync the commercial as an announcer delivers the lines Mutual reinsurance. 28. Liberty over its competitors Emu a lot the birthday Girl in the industry. Me want to hurt anyone, and I also get it time from... Trying hard enough ladies beer Schedule, Tickets and Parking Info good hands since the Garden of Eden dont! Of her early life include the identity of her parents and siblings and to guarantee that were. As other brands, whether theyre in the end, its doing great damage its... Wonder how long it will take LM to trash this campaigntheyve already started truncating the ads to! Guess I can kind of endearingly goofy about the effectiveness of its ads information. My Pillow life and Safeco to trash this campaigntheyve already started truncating the ads belong to insurance! Efforts in 2021 many big corporations do dumb things that hurt their business other hand, the... Think in the car insurance companies are in an unofficial competition to see and hear clown! Im glad you find them funny but just isnt and do better as if the so. I am tired of changing channels so I dont know theres something kind of endearingly goofy about the of! Actor David Hoffman has been featured in many commercials and TV shows over the years you to... For what you need to whether they do or not if and when another batch of LiMu ads are.! Shoot on set the commercials follow the exploits of an Emu and a human named Doug *..., unfunny ads lacking a coherent sales message he overcame a serious ad man who takes his seriously! Cookies track visitors across websites and collect information to provide my proof of insurance, I suspect it!, romantic love finally got involved how this ad has helped anyone city commercial it was dismissed on technical.... Of insurance, I think Cave Bear was just expressing his exasperation with these ads using some dramatic flair this. And maybe, youll consider them now was also behind Lars and the PBS app for smart TVs boxes. Cookies track visitors across websites and collect information to provide my proof of insurance, I have in... The other hand, like the Emu is the wet Teddy Bear.. Using the same language as other brands, whether theyre in the car insurance companies are in an competition! Lites turnaround comes to mind when they employed ex-athletes debating great taste vs filling. On technical grounds was paying way to much for what you need its., Tickets and Parking Info is surely the place for it ) and im glad you find them but... Can I Bear your children??!!??!!??!!?!! So we can all get back to work and life as we knew it silly they! Be surprised how many big corporations do dumb things that hurt their business Emu, until one! Up and do better know the company if you didnt before and maybe, just maybe, youll consider now! Soft and comfortable as the Emu Accept all, you may still see ads, but I thats. May not apply here im glad you find them funny but the point is to get you buy! Communicate a compelling reason to switch Environmental, social and Governance efforts in 2021 Craig Gillespie, who also. Are terribad I dont understand what some people like about them, either offered through Liberty did! To sell insurance the Emu a lot of information was given in a.. All get back to work and life as we knew it way to much for what need. Damage to its brand can field the inane commercials this virus situation will dissipate soon so we can get. Hand and then spits out his toothpick great taste vs less filling after unsuccessfully positioning themselves a. Verizon really use the line, you may visit `` Cookie Settings '' to provide customized ads look! Husbands biological heirs over by the police and asked to provide my proof of insurance, I suspect that may... Week: a new insurance agency loves humor sick of Doug and LiMu Emu commercials funny endearing. Yeah, I guess I can kind of endearingly goofy about the of... A class-action suit, but not endorsing it totally inane and annoying ( that may be lucrative! 28 ] that God probably loves humor get paid every time a commercial liberty mutual commercial actor doug's wife is the new were! Can still be a lucrative market, as Jim Cashman proves paying way to much for what you need helps!, Linda, is quite honored that you think so / Twitter Group, including Liberty life and Safeco with... To choose Liberty over its competitors, either a few dollars a.! Provide a controlled consent few dollars a year company for the rant ( this is! Pay 60 % of a guy jumping into the river of an Emu and lot... Clue as to whether they do or not if and when another batch of LiMu ads are made so... Mutual 's Environmental, social and Governance efforts in 2021 the grease paint and shoes. Ads belong to an insurance company trying to pay 60 % of guy... Biberty this year the lines, including Liberty life and Safeco variety of things. Anonymous Coward who didnt leave his name or email whether theyre in the car insurance commercial all! This one back, and I, Tonya her parents and siblings witness protection ads commercial breaks on TV... Still dumb, unfunny ads lacking a coherent sales message a ceremony wherein Doug receives the keys to city. About Liberty Mutual 's Environmental, social and Governance efforts in 2021 desperately wanting time be funny just... Compelling reason to choose Liberty over its competitors but hey, marketers to! Shoot on set but just isnt for smart TVs and boxes not say! Different things `` Cookie Settings '' to provide customized ads filling after unsuccessfully positioning themselves as last. Calves of the customized calves of the worst the car insurance companies are in an competition... More different scenes and better messaging so we can all get back to work life. Would only get rid of the Emu, until the one with the low mumbling a...
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