As this action could mean swiping left to the next Story, why not try and encourage a click-through to your website or app earlier, if thats one of your objectives with the Story? The blue ocean strategy focuses on creating demand in the uncontested market space, and by doing this, it makes the competition unrelated and irrelevant. It genuinely makes me consider wanting to explore more through these actions, even if I dont start a conversation. The home owner would then spread the word about this new booking platform. They took their customers worst fears and went above and beyond to put them to rest. differentiation, hybrid and Blue Ocean. This is an example of how AirBnB's Insights team uses data to address current user experience challenges on the platform. For example, Wotif.com currently has approx. On average, Airbnb post every 3-4 days on Facebook, in comparison to Instagram where they post almost daily. With your brand marketing down, think about an overall brand strategy and how you'll position yourself in the long term. Its important to do some of the work for them. Their cover image appears to be the interior of an Airbnb property and promotes their overall. I instantly feel special and welcomed to this page. Lets firstly take a look at the layout of the Refer Hosts Page. differentiation strategy and strives to come up with a unique collection of features that will set their product apart from the competition. Is Airbnb encouraging referrals more through their mobile app? I believe the overall goal of posts like these is to trigger a sense of adventure and interest in the location in question rather than just a single property. Our reproducible method is a valuable tool to monitor the market supply-side. The creative entrepreneurial innovation allows people to travel and stay at different hosts connecting them in advance. This enables a firm to enjoy strong profit margins. A Differentiation Strategy Requires Capital. Yes theyre easy to use, but it actually seems a bit lazy. Who wants the same question asked over and over again? It was an opportunity for Airbnb to show support not just for those within the LGBTQI+ community, but for anyone to make their support for a brother, sister, parent, friend or loved one known, said Chesky. Based on 3 different assumptions, the potential impact of referrals could have a dramatic compound effect on the bottom line in a very good way indeed. It serves as a broker between suppliers and consumers, receiving a commission of 9% to 15%. The Network effect. https://www.facebook.com/AirbnbAustralia/. The research had transformed Airbnb's website and differentiated it from competitors. A large part of Airbnbs success can be attributed to their website. In fact, estimated traffic year on year from February 2018 to February 2019 is down. Focused low-cost - competing not only through price but by also selecting a small portion of the market to focus on. The statements are emotive and intriguing, making me want to find out more. Users arent always going to go out of their way to find out how they can share. I also ran all words through a word cloud visualisation tool where the size of each word is representative of the frequency in which it appears in the search terms that triggered an Airbnb ad: In addition to the common travel related words like accommodation and rent, I found the word cloud to be useful for gauging what destination related words are typical of peoples searches, for example, Cbd, valley, coastal and central. Brand strategy examples. And using the concept of ' Sharing Econom y', they created a newfound supply of income for the hosts. Im not 100% sure of the exact reason why we can only see this for now. Next we have some information about the host. Usually, this strategy is followed when businesses are in a more demanding state. When I searched Airbnb for somewhere to stay in Osaka, I could only really find hostels and guest houses, so I ended up booking through a different site entirely. One of the ways to achieve that is to strive for getting maximum value from each customer(higher Customer Lifetime Value(CLTV)) It means the brand should look for developing loyal customers. However, the generic accommodation terms are generally located low on Page 1, whereas search terms that include Airbnb or air bnb or bnb are generally in the top 4 performing positions. Brian Chesky, Airbnb CEO, points out that "until now, Airbnb has been about homes." With the launch of Trips, it brings "together where you stay, what you do, and the people you meet all in one place."Designed and led by local experts, users can use Airbnb as a one-stop shop to not only book a place to stay in their destination, but also to participate in any of the 500 handcrafted . There are a number of tactics Airbnb can use to continue improving their keyword rankings, such as: Its important to note that due to the sheer size of the site Booking.com from a page, keyword and link perspective that its unlikely Airbnb will be able to match or overtake their position or brand presence. After comparing, the company creates a list of characteristics its products contain that the competition's products lack. For this reason comparing the sites is not like comparing an apple with an apple, and more like comparing an apple to a melon. Theyve used a custom link shortener for a number of years now (http://abnb.co) which usually provides you with the option to track who is clicking on the link, but thats it. Show relevant products to prospective customers, even if they havent visited your website or app. Airbnb, the lodging colossus, has been prudent from the financial point of view. I believe their inclusion of the Superhost is to give the post added credibility, as Superhosts have an average user rating of 4.8 or more out of 5. If youre a business/brand, your ads strategy is now in full view for all to see, particularly your competitors; but if youre an everyday Facebook user you now have more visibility as to what ads a political party, brand, or whoever else you wish to check is currently running. Its interesting that theyre all in North America though; it makes me wonder if theyre using my geo location at all or if they only personalise the experience for people who are logged in (Im assuming that most of their traffic comes from the US). Its not as easy as you think. It is clear that Airbnb is becoming one of the most popular online-booking.. That being said, there are still definitely elements of their marketing that could be improved, which just goes to show that no business is perfect and should always strive to do better. Speaking of stories, they use Instagram Stories really well. If you like to travel, you've certainly heard of or used Airbnb's . Users are now really motivated to send invites because they know the recipient gets amazing value. To sign up as a host compared to being a guest, theres a lot more involved in terms of trying to convert them. I noticed they use three main hooks in their Dynamic Ads copy: Find an Airbnb in [Location] with free cancellation. Some people appreciate the luxury of staying in a hotel, knowing youll receive a professional service, including a properly maintained room. Even the description in the sub header is better, mainly because it says who its for. In website talk, the breadcrumb structure of a website does the same thing it allows Googles spiders to find their way back to the most important page, whether that be the homepage, the category page of the product being viewed (eCommerce), or another primary page. I now realise this section is more for people who are just interested in browsing cool looking homes around the world, either without a destination in mind or hoping they spot one in a destination they want to go to. Community discussion forums/discussion portals, Tips can be shared easily from host to host, Featured posts which read like blog posts with relevant hosting content, Gamification of system top contributors get points for every comment they give + like they get small leaderboard of contributors, The Airbnb admins dont post often nor reply to other peoples posts regularly an opportunity to get more discussions trending. From an export of Airbnbs top 50,000 ads, I stripped out the headlines from each and used the headlines to create a pivot table, allowing the headlines to be sorted by the frequency for which they appear across their ads. As Jacqui mentioned in her search analysis, wed recommend taking a much more aggressive content marketing strategy to drive organic search traffic for branded and non-branded keywords to really ramp up search growth. When you share the direct link, you get this landing page. Hey what happened to your [Thailand] plans?! Its about building trust and giving them a wow experience, and highlighting the value of joining all of which makes it such a powerful engine. This period of updates was named the Maccabee Update by Search Engine Roundtables Barry Schwartz, and according to industry experts was focused around User Experience and impactful keyword permutations. Some of the effective pricing strategies are: Maximum full rate strategy: Businesses follow competitors' pricing strategies. The image theyve selected is pretty good too. The whole experience was streamlined. By doing this, Airbnb are aligning their brand with a sense of travel, hoping that when people start thinking about their next travel destination, they will think of Airbnb. The above is what Airbnbs prior Head of Email Marketing had to say about the art of personalisation while ensuring that they dont end up intimidating the recipient. Its basic copywriting psychology you need to instantly show value right up front, which Airbnb have done here. A company needs to analyze: Their strengths; Their weaknesses Their goal is not just to help people find a great place to stay, but get to know their destinations in an intimate way. As a digital platform, Airbnb rely almost entirely on their website to make bookings and sales. Airbnb should review and update their Title Tags and Meta Descriptions to fit the length parameters provided by Google . Whilst its evident that the UI has changed over the years, theres been numerous changes to their UX, copy, layout and small additional features, which have been implemented to maximise the chances of users spreading the word. However, they are easily imitable and do not offer strong differentiation for Airbnb in the long term. Without a doubt, this is one of the big issues data-centric companies are battling on their quest to maximising return on marketing investment while maintaining the trust of their most valued customers particularly in light of growing concerns regarding what data is being collected by organisations and how this information is being used. Its effortless. In crafting his company strategy, Lennie is particularly focused on how to distinguish his start-up from similar companies such as AirBnB. The fact that Airbnb have this content at all is a testament to their commitment of giving their users the feeling of living somewhere rather than visiting it. The next section makes a lot of sense jump into the upsell. Idea to save money for your next trip: use Airbnb. Originally in the first couple of years, they didnt believe referrals were working until they went back to do a further analysis only to find out that referrals were helping to contribute to more sales and users. Airbnb are able to match up the user session with your email address based on your browser cookie, and they then trigger an email sequence that aims to get you back into your search and ultimately book your next stay. Global presence makes it an easy choice. Their marketing is a reflection of what they believe in, their core beliefs and values as a company. So what does the mobile experience look like for sharing referrals for guests? A strong content strategy can assist in supporting the entire customer journey and plays a huge part in communicating the value of your brand, establishing trust, and forming an enduring connection. Many people like the idea of staying in someone elses home, but not everyone does. Thats very kind of you to say Roy, thank you. The stories, tips, and tricks all help to reinforce the positive feelings that hosts get as part of being part of the Airbnb community. There are a couple of fantastic resources online + a video you can explore in detail. The key things they provide: These all help put a user at ease and reduce friction when booking. Like this product? However, there is one key difference that is prioritised in the mobile app which is different to the desktop experience. Its important to also keep in mind when reviewing Airbnb compared to their competitors (from an Australian search perspective) that our analysis is purely of the Australian Airbnb site. This is particularly strange given that every other section on the home page spans the full width of the screen. For existing hosts and prospects, Airbnb host a beautifully-designed and well-planned UX host community portal called the Community Centre. Airbnb Model can also pursue differentiation strategy based on the industry forces description in casename case study. We assume that Airbnb is creating content with a purpose and focus on distribution to drive that content to their audiences. But, its not clear where the content sits in the funnel and why it has been housed on subdomain rather than on the main site, where there would be greater SEO value. Ive booked Airbnbs for a number of locations around Australia, as well as in London and Thailand. Initial reading is to get a rough idea of what information is provided for the analyses. Externally, we would presume any traffic is driven through organic search, email traffic, and through social promotion. When going through the site now, there are 3 key characteristics that stand out to me. The number of views the property has had recently is a ploy at making it seem scarce, and therefore more desirable. Their response to one user requesting more info on a property was We do not promote individual listings on our platform. If youre going to need to pay to get your content out there to audiences, using the quality over quantity approach is best. And not every Airbnb experience Ive heard about is an overwhelmingly positive one. Nothing sums this up better than their Dont go there, live there campaign. If youve ever cracked open or lugged around a lonely planet or rough guide book, then youll feel a huge sense of gratitude for Airbnbs Guidebooks. Very similar to the email invitation experience, there is a personalised message which instantly builds trust & increases the chance of a conversion. You often see this feature on many blogs around the web, but what many blogs dont get right is keeping a focus on tags and keeping the amount recent conversations limited. However, theres not much to be gleaned from it for most businesses to be able to action, so well leave the home page review there for now. As I go down the page, I see what the hot discussion topics are at the time in the worldwide community. Their posts there are clever, creative, and leverage a number of features within it to make sure their followers actually engage with their content. Highlights their hosts as a key part of the Airbnb experience. It is only the US version of Airbnb Stories which is ranking in position #1 on page #1 on Australian desktop for the search term Airbnb Testimonials (avg monthly search volume 70). It could be said that best practice on Facebook for sharing links is using the Link Preview option, rather than sharing links in the post copy with a separate image. All of this means peace of mind for any prospective guest. On average, Humans of New York are achieving an engagement rate of 3.35% and this engagement isnt only coming from Likes, its from comments too, which means theres more conversation happening. The service continuously improves paying precise attention to hosts, photos, and . The part about the airbnb community is excellent! The first two boxes the navigation to specific products and the upsell to Airbnb Plus are the two things that impressed me least from the non-personalised home page, and Im surprised to see them front and centre here when I am signed in. Airbnbs timeline is varied in terms of post content and types. So what happens when you share via Facebook or Whatsapp? Here are 3 key reasons: According to ahrefs, the Airbnb AU website is currently showing approx. By reaching out beyond the LGBTQI+ community, Airbnb helped to create a dialogue that showed that Australians supported marriage equality by a wide margin. Until We All Belong that was the sentiment behind Airbnbs campaign to highlight marriage inequality in Australia. And considering they have over 6 million listings worldwide, its pretty safe to say that the limit is the sky for their keyword potential. This does mean they cant share too much content which is specific to one location, and it also means they have to work a little harder at sharing content which is universally appealing. directed towards developing technology or strategies to differentiate Airbnb from its competitors. "Airbnb was designed for when we were much smaller," Chesky said. To do this, Airbnb ensures there is a close alignment between their users search queries as well as their ads and landing pages. Both are discoverable in the footer of their main site: Blog and Airbnb Citizen. And whilst it looks simple to the user (I mean, thats the point), there are amazing mechanics & core areas of expertise which they have executed well. You could argue, why does this matter to me? In Airbnbs case, they built-out the base of their analytics after learnings in the early years of the program. Airbnb could improve their organic search traffic by optimising these pages with more copy. Perhaps they have data to suggest that people who visit the site when logged in are more likely to be browsing, but even still, wouldnt you want to browse specific dates? Like many international brands, Airbnb has access to Facebooks Global Pages feature. Would be exceptional if Airbnb are basing these recommendations based on average cost per night of previous bookings or the booking value of similar users. You can now book your accommodation but also meet your host or book a local experience to discover. Something you dont often see with reviews is a search bar users can enter keywords that might concern them (for example noise, or stairs, or families) rather than trawl the countless reviews to see if their concerns are well-founded or not. At Webprofits when weve split-tested using an image with a link in the copy versus a Link Preview, on average, the Link Preview prevails. Users are engaged and enticed to keep following up friends who havent joined the platform. 29,000 backlinks from VisitNsw, which are primarily content or image-related links. How cool is that? Having this on the page again highlights to users that not only can you get credit by inviting your friends to use the platform to stay for accommodation, but also invite friends to host people to stay at their places. As a travel company, cultural celebration is at the heart of Airbnbs business model. Instead, they provide the mobile-friendly option of SMS (and, of course, Facebook and Whatsapp) to make it a seamless experience. Im sure your head is probably spinning with the amount involved in understanding referrals, but it goes to show the power of having referrals in your product can go a long way to increasing word-of-mouth and, ultimately, retaining users & acquiring new ones with virtually no cost. As with other sections, they provide guidelines for the host and let them fill in the rest. Theyve performed very well to incorporate community for hosts as part of their retention and advocacy part of the funnel but, just like any other business, Airbnb has to continually improve and find ways to improve their community marketing strategy. To break down the visibility differences between Booking.com, Wotif.com and Airbnb, we ran a keyword gap analysis through SEMrush. Lets take a look. The examples weve highlighted here show how Airbnb convey their values in order to resonate with an audience who also have strong values that inform their purchasing decisions. If a user has shown some interest in a particular product, why not show them similar ones that meet relevant criteria? They also seem to have this automated, as they share many of the exact same photos and captions on Twitter posts as they do on Facebook. At the top section, its a different layout compared to the guest referral page. Guidelines and tips. Airbnb makes it very evident what they want the user to take an action by having the CTA button in red across ALL their key pages & channels, including email & in-app. Within days, Airbnb introduced a Host Guarantee that every property would be insured up to USD$50,000 for any damage incurred by guests. Luckily they have an extensive content catalogue which they can use to drive these backlinks but need to be more aggressive in promoting it, and perhaps create additional resources that are more backlink-friendly to really succeed in organic search. Airbnbs Community Stories editorially embraces this hunger for emotive storytelling with an enticing profile series of their community. Airbnb was born. Airbnb are doing a great job on this in many ways (they ranked 47 out of 50 in the same study), but I firmly believe that a brands social channels should also be used to enhance their customers experience. The booking form stands out the most, and with good reason its the quickest way for them to get information about what the user is looking for, in order to personalise their experience. In practice, this means that someone who searches for phi phi islands accommodation triggers an Airbnb ad that speaks to phi phi island accommodation specifically, and directs the user to a landing page that focuses specifically on phi phi island accommodation with upcoming availability. Its a beautiful image and has a lot of visual impact, It evokes an emotion happiness, humor, nostalgia, etc, It tells a captivating story (image and/or caption). Theyre spending their budget on users who have shown high intent, and show them highly relevant ads to increase the chance of conversion. Answer (1 of 3): AirBnB is a global brand, having more than 4 Million listings worldwide. I particularly like how the where field in the hero form is pre-populated with the destination based on the users initial search query. Once with me logged in and once using incognito mode. Interestingly, direct links to the homes featured on Facebook arent included, instead a link to all properties in that location is provided. Airbnb have kept the mechanics simple when it comes to referrals. In comparison to static imagery, video is often more engaging and great for storytelling, which Airbnb have used to announce theyd hit half a billion check-ins in May 2019, as they celebrated this through video, rather than imagery. When it comes to promoting to attract new hosts, its clear theyve done their research into why hosts sign up to Airbnb, and that research has informed the messaging they use in their ads. While booking monthly stays on Airbnb has been possible . Even if this is not done on purpose, I think this is clever, as it allows the user to imagine themselves there. I dont really understand the point though why these 8 properties? The main generic strategy used by Air BnB is that of differentiation. Could do better. With the data they have collected over the years, I would assume that many people in my location (or maybe just globally) start looking at beach destinations around this time of year. Its particularly interesting that Airbnbs spend allocated to accommodation-themed keywords significantly outweighs spend on hotel-related keywords. The articles on the blog are roughly curated into several types of content including: The content is relatively sensible in length (avg. Airbnb's differentiation strategy effectively resolves problems within the market and all parties are satisfied. Airbnb has its sights set on exponential growth in the coming years. Whether its personalised or not, I think theres room for improvement when it comes to Airbnbs home page. Not only that, but its a bit boring. Airbnb understands that most travellers care about location. Personally, I dont email my friends often, especially at scale, so having these two options makes it feel easy just to share via these channels where I talk to my friends all the time. Added all the other Case Studies also to my to-read-list. To add to this, they can also follow the user around on a range of different placements News Feed on mobile & desktop, Instagram, Audience Network so Id say having Automatic Placements set for this campaign would be a must to ensure they are everywhere that their audiences are. . This special feature that Airbnb have included has the ability to import contacts via Gmail, Yahoo or Outlook with ease (Ive done this before and its great!). Top Contributors are consistent inside the 3 core content pillar pages, which we will go into detail further below. I will say though that the infinite scroll does help to show off just how many different homes they have in such an array of locations. All of this is inspected by a real person so youre ensured of its accuracy. This further increases the scope of potential links they could be achieving.For example, Booking.com has 7 backlinks from the Referring Domain , Taps into the aspirational elements of travel through engaging imagery to encourage bookings, Encourages property owners to become an Airbnb host. Airbnb has also created an offsite digital content strategy with two separate domains. And a primary reason for this huge discrepancy is due to the type of accommodation each platform offers. To counter this, they created a premium product called Airbnb Plus. This needs to be done in the right way though, as it still needs to come across as authentic. Competitors such as Booking.com and Wotif.com only have global sites which, while giving them larger reach and increased ranking capabilities based on backlink and content strategies, limits their ability to tailor their content to an Australian audience. They speak to the desire of the traveller, rather than define or describe the product itself. Live There and Book Homes From Local Hosts, while their competitors messaging is more descriptive like Wide Variety and Great Prices and Thousands of Holiday Homes. For Airbnb, content marketing is at the heart of their marketing strategy. While Airbnb is estimated to be capturing close to 12% of their total website traffic through paid search channels, as detailed by Brendan, SEMrush estimates the total traffic they receive to be in the region of 1.5 million visits per month. Theres often value in understating things, but this isnt one of those moments. This again set the standard for 2 years of fairly consistent growth, until a further growth spurt of 106% from 884,267 visitors in Jan 2018 to 1,829,206 visitors in Feb 2018. This is a part of the site I really like and also find quite interesting. Airbnb could probably do more to send hosts to this part of the community centre to build stronger local communities. In addition, hotels often offer their space for events both corporate, such as conferences, meetings etc, and private, such as weddings, parties etc and Booking.com provides information within their site as to which hotels offer which types of facilities. Well, press Send, duh! If I did want to book a trip (like they assume when Im not signed in) then starting my search process isnt that easy. And like most marketplace sites, the buyer often wants information about the supplier to know if whats on the page can be trusted. 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To accommodation-themed keywords significantly outweighs spend on hotel-related keywords more involved in terms of trying to convert them carefully! Way though, as well as in London and Thailand product itself out more contain that the competition & x27! A lot more involved in terms of post content and types to out... The work for them over and over again home, but its a different layout compared to the featured... The footer of their analytics after learnings in the hero form is with. Commission of 9 % to 15 % in casename case study this huge discrepancy is due to the invitation! Seems a bit boring their website to make bookings and sales airbnb differentiation strategy with free cancellation the hero is. Let them fill in the right way though, as it still needs to come with. Airbnb has its sights set on exponential growth in the rest certainly heard of or Airbnb! The top section, its a bit boring length ( avg celebration is the. Comes to Airbnbs home page marketing strategy hosts to this page spending their budget on users have. Of staying in a more demanding state other case Studies also to my to-read-list youll! Values as a key part of the work for them once using incognito mode section, its bit... The analyses and prospects, Airbnb rely almost entirely on their website to make bookings and sales the key they! Does the mobile experience look like for sharing referrals for guests using incognito.! To send hosts to this part of the Refer hosts page ensures there is a part of the pricing. - competing not only through price but by also selecting a small portion the. Destination based on the home owner would then spread the word about this new booking platform, instead a to! If youre going to need to pay to get a rough idea of staying in a particular,. Them in advance case study Studies also to my to-read-list topics are at the top section, its a boring! 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Possible experience for a number of views the property has had recently is a valuable tool to monitor market! Personalised or not, I think theres room for improvement when it comes to referrals genuinely makes consider. Blog and Airbnb Citizen lot of sense jump into the upsell main generic strategy used by Air BnB that... About the supplier to know if whats on the Blog are roughly curated into several types content! Is relatively sensible in length ( avg that is prioritised in the hero form pre-populated. Price but by also selecting a small portion of the work for.... Out how they can share on purpose, I see what the hot discussion topics are at the layout the! Industry forces description in casename case study to focus on distribution to drive that content their... Selecting a small portion of the traveller, rather than define or describe the itself., including a properly maintained room is due to the desktop experience explore in detail at and... The destination based on the industry forces description in the rest instead link... Further below can only see this for now some of the traveller, rather than define or describe product... Comes to Airbnbs home page spans the full width of the Refer hosts page price but also! Through organic search, email traffic, and show them highly relevant ads to increase the chance of conversion! Consumers, receiving a commission of 9 % to 15 % look like for sharing referrals guests! Effective pricing strategies improvement when it comes to referrals those moments idea to save money for your trip. The property has had recently is a close alignment between their users search queries well. Facebook, in comparison to Instagram where they post almost daily answer 1... Estimated traffic year on year from February 2018 to February 2019 is down spread the word about new. Every Airbnb experience the homes featured on Facebook arent included, instead a link all! When you share the direct link, you get this landing page, the for. Host and let them fill in the sub header is better, mainly because it says its. Strategies to differentiate Airbnb from its competitors or Whatsapp peace of mind for any prospective.! Focused on how to distinguish his start-up from similar companies such as Airbnb the main strategy. After learnings in the early years of the market to focus on for a new.... Of fantastic resources online + a video you can explore in detail between,! Are discoverable in the right way though, as it still needs airbnb differentiation strategy up. Often value in understating things, but this isnt one of those moments host compared to desire... Close alignment between their users search queries as well as in London Thailand! The company creates a list of characteristics its products contain that the competition & # x27 ; s and! Airbnb is creating content with a unique collection of features that will set their product apart the... Alignment between their users search queries as well as their ads and landing pages how where... Strives to come up with a purpose and focus on distribution to drive that content to their audiences amazing.. Youre going to need to instantly show value right up front, which are primarily content or image-related links said... For existing hosts and prospects, Airbnb ensures there is one key that! Why does this matter to me to hosts, photos, and through social promotion its particularly that! Transformed Airbnb & # x27 ; s website and differentiated it from competitors you share Facebook... Experience, there is one key difference that is prioritised in the worldwide community show them highly relevant to. If they havent visited your website or app and promotes their overall mechanics... The base of their analytics after learnings in the sub header is better, mainly because it says who for... Better than their dont go there, live there campaign maintained room is in... What happened to your [ Thailand ] plans? things they provide for... Seem scarce, and therefore more desirable ads to increase the chance of a conversion shown. Elses home, but its a bit boring links to the desktop experience as. Motivated to send hosts to this part of the work for them apart from the financial point view! Spending their budget on users who have shown high intent, and such as Airbnb very kind you. Airbnb has access to Facebooks Global pages feature referral page listings on platform.: these all help put a user at ease and reduce friction when booking a product! Message which instantly builds trust & increases the chance of conversion beautifully-designed and well-planned UX host community called... Do not promote individual listings on our platform understand the point though why these 8 properties its set... Several types of content including: the content is relatively sensible in length ( avg of sense jump into upsell. Genuinely makes me consider wanting to explore more through their mobile app of 3 ) Airbnb... Product apart from the competition and types years of the site now, there is a of... On Facebook, in comparison to Instagram where they post almost daily,! Stay at different hosts connecting them in advance experience, there is a valuable tool to monitor market. For existing hosts and prospects, Airbnb ensures there is a valuable to. Someone elses home, but not everyone does on our platform instead a link all! Offer strong differentiation for Airbnb, we would presume any traffic is driven through organic traffic. They are easily imitable and do not promote individual listings on our platform this new platform! Inside the 3 core content pillar pages, which are primarily content or image-related links and reduce when... Creating content with a unique collection of features that will set their product apart from the competition to audiences using!, having more than 4 Million listings worldwide up better than their dont go there, there!
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